Google Play continues to dominate in downloads as video streaming apps surge
As we move into the second half of 2015, App Annie has released their report on the performance of the Google Play and Apple App Store for the 2nd quarter of 2015. No surprises emerged regarding the competition between the two as Google continues to dominate in terms of downloads while the App Store maintains a lead in revenues.
Google actually expanded their lead in downloads pushing to an 85% advantage compared to 70% for the first quarter of 2015. This growth is attributed to Google’s success in emerging markets on the back of inexpensive Android devices. Even with growth in these markets, penetration is still only 30%, so there is still a lot of potential.
For revenue, much of Apple’s growth can be attributed to China which has eclipsed the U.S. in terms of iOS downloads. This helped Apple maintain a 70% edge over Google.
App Annie also noted a couple other changes of interest that occurred during the second quarter. First, they highlight how Taiwan has surged past Germany in terms of Google Play revenue and it is also one of the markets where Google Play revenues exceed the App Store. Much of this explosive growth in Taiwan is due to the Games category.
The other change is impacting both Google Play and the App Store as the Entertainment category continues to surge on the strength of video streaming platforms. Both China and the U.S. are seeing apps like Hulu, HBO Now, Youku and iQIYI Video grow in popularity and capture the interest of smartphone and tablet users. App Annie hints that this may be an early indication that the cord cutting movement is finally gaining some decent traction with viewers.
source: App Annie
via: Android Authority
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